BACHELOR OF SCIENCE HONORS IN MARKETING MANAGEMENT
Course Structure
The following course units are offered in the below degree programmes. Where: “L” denotes Lecture hours, “P” denotes Practical hours and “IL” denotes Independent Learning hours based on the national hours described in the SLQF standards.
#Non- GPA subject
#Non- GPA subject
* Credit hours to be spend by the students for Independent Research and Internship will be 100 hours per credit.
The following course units are offered in the below degree programmes. Where: “L” denotes Lecture hours, “P” denotes Practical hours and “IL” denotes Independent Learning hours based on the national hours described in the SLQF standards.
Year/Semester | Subject Code | Course | Hours | Credits |
L/P/IL | ||||
1/1 | BMT 1013 | Principles of Management | 45/00/105 | 3 |
BMT 1023 | Introduction to Information Technology | 15/60/075 | 3 | |
BMT 1033 | Business Mathematics | 45/00/105 | 3 | |
BMT 1043 | Business English I | 45/00/105 | 3 | |
BMT 1053 | Microeconomics | 45/00/105 | 3 | |
NCC 1010 | Basic Tamil I# | 30/00/000 | 0 | |
NCC 1020 | Basic Sinhala I# | 30/00/000 | 0 | |
Total | 15 | |||
Year/Semester | Subject Code | Course | Hours | Credits |
L/P/IL | ||||
1/2 | HRM 1013 | Human Resource Management | 45/00/105 | 3 |
AFM 1013 | Financial Accounting | 45/00/105 | 3 | |
BMT 1063 | Business Statistics | 45/00/105 | 3 | |
BMT 1073 | Business English II | 45/00/105 | 3 | |
MKT 1013 | Marketing Management | 45/00/105 | 3 | |
NCC 1030 | Basic Tamil II# | 30/00/000 | 0 | |
NCC 1040 | Basic Sinhala II# | 30/00/000 | 0 | |
Total | 15 |
Year/Semester | Subject Code | Course | Hours | Credits |
L/P/IL | ||||
2/1 | BMT 2013 | Macroeconomics | 45/00/105 | 3 |
AFM 2013 | Cost and Management Accounting | 45/00/105 | 3 | |
BMT 2023 | Management Information System | 45/00/105 | 3 | |
BMT 2033 | Business Skills I | 45/00/105 | 3 | |
BMT 2043 | Business Law | 45/00/105 | 3 | |
NCC 2010 | Career Guidance | 15/00/000 | 0 | |
Total | 15 | |||
Year/Semester | Subject Code | Course | Hours | Credits |
L/P/IL | ||||
2/2 | BMT 2053 | Operation Management | 45/00/105 | 3 |
AFM 2023 | Financial Management | 45/00/105 | 3 | |
BMT 2063 | Business Skills II | 45/00/105 | 3 | |
BMT 2073 | Entrepreneurship and Innovation | 45/00/105 | 3 | |
BMT 2082 | Fundamental Sociology and Psychology | 30/00/70 | 2 | |
BMT 2091 | Peace and Social Harmony | 15/00/35 | 1 | |
NCC 2020 | Basic science# | 15/00/000 | 0 | |
Total | 15 |
Year/Semester | Subject Code | Course | Hours | Credits |
L/P/IL | ||||
3/1 | MMT 3013 | Organizational Behaviour | 45/00/105 | 3 |
MMT 3023 | Operational Research | 45/00/105 | 3 | |
MMT 3033 | Service Marketing | 45/00/105 | 3 | |
MMT 3043 | Sales Management and Retail Marketing | 45/00/105 | 3 | |
MMT 3053 | Marketing Research | 45/00/105 | 3 | |
Total | 15 | |||
Year/Semester | Subject Code | Course | Hours | Credits |
L/P/IL | ||||
3/2 | MMT 3063 | Project Management | 45/00/105 | 3 |
MMT 3073 | Managerial economics | 45/00/105 | 3 | |
MMT 3083 | Research Methods | 45/00/105 | 3 | |
MMT 3093 | Strategic Management | 45/00/105 | 3 | |
MMT 3103 | Consumer Behaviour | 45/00/105 | 3 | |
MMT 3113 | Integrated Marketing Communication | 45/00/105 | 3 | |
Total | 18 |
Year/Semester | Subject Code | Course | Hours | Credits |
L/P/IL | ||||
4/1 | MMT 4013 | Computer Based Data Analysis | 45/00/105 | 3 |
MMT 4023 | Development Economics | 45/00/105 | 3 | |
MMT 4033 | E-Marketing | 45/00/105 | 3 | |
MMT 4043 | Strategic Marketing | 45/00/105 | 3 | |
MMT 4053 | International Marketing | 45/00/105 | 3 | |
MMT 4063 | Brand Management | 45/00/105 | 3 | |
Total | 18 | |||
Year/Semester | Subject Code | Course | Hours | Credits |
4/2 | MMT 4076 | Independent Research in Marketing Management* | 600 | 06 |
MMT 4083 | Internship in Marketing Management* | 300 | 03 | |
Total | 09 |