BACHELOR OF SCIENCE HONORS IN MARKETING MANAGEMENT

Course Structure
The following course units are offered in the below degree programmes. Where: “L” denotes Lecture hours, “P” denotes Practical hours and “IL” denotes Independent Learning hours based on the national hours described in the SLQF standards.
First Year
Year/Semester Subject Code Course Hours Credits
L/P/IL
      1/1 BMT 1013 Principles of Management 45/00/105 3
BMT 1023 Introduction to Information Technology 15/60/075 3
BMT 1033 Business Mathematics 45/00/105 3
BMT 1043 Business English I 45/00/105 3
BMT 1053 Microeconomics 45/00/105 3
NCC 1010 Basic Tamil I# 30/00/000 0
NCC 1020 Basic Sinhala I# 30/00/000 0
Total 15
 
Year/Semester Subject Code Course Hours Credits
L/P/IL
      1/2 HRM 1013 Human Resource Management 45/00/105 3
AFM 1013 Financial Accounting 45/00/105 3
BMT 1063 Business Statistics 45/00/105 3
BMT 1073 Business English II 45/00/105 3
MKT 1013 Marketing Management 45/00/105 3
NCC 1030 Basic Tamil II# 30/00/000 0
NCC 1040 Basic Sinhala II# 30/00/000 0
Total 15
#Non- GPA subject                                
Second Year
Year/Semester Subject Code Course Hours Credits
L/P/IL
    2/1 BMT 2013 Macroeconomics 45/00/105 3
AFM 2013 Cost and Management Accounting 45/00/105 3
BMT 2023 Management Information System 45/00/105 3
BMT 2033 Business Skills I 45/00/105 3
BMT 2043 Business Law 45/00/105 3
NCC 2010 Career Guidance 15/00/000 0
Total 15
 
Year/Semester Subject Code Course Hours Credits
L/P/IL
      2/2 BMT 2053 Operation Management 45/00/105 3
AFM 2023 Financial Management 45/00/105 3
BMT 2063 Business Skills II 45/00/105 3
BMT 2073 Entrepreneurship and Innovation 45/00/105 3
BMT 2082 Fundamental Sociology and Psychology 30/00/70 2
BMT 2091 Peace and Social Harmony 15/00/35 1
NCC 2020 Basic science# 15/00/000 0
Total 15
#Non- GPA subject
Third Year
Year/Semester Subject Code Course Hours Credits
L/P/IL
  3/1 MMT 3013 Organizational Behaviour 45/00/105 3
MMT 3023 Operational Research 45/00/105 3
MMT 3033 Service Marketing 45/00/105 3
MMT 3043 Sales Management and Retail Marketing 45/00/105 3
MMT 3053 Marketing Research 45/00/105 3
Total 15
   
Year/Semester Subject Code Course Hours Credits
L/P/IL
  3/2 MMT 3063 Project Management 45/00/105 3
MMT 3073 Managerial economics 45/00/105 3
MMT 3083 Research Methods 45/00/105 3
MMT 3093 Strategic Management 45/00/105 3
MMT 3103 Consumer Behaviour 45/00/105 3
MMT 3113 Integrated Marketing Communication 45/00/105 3
Total 18
       
Fourth Year
Year/Semester Subject Code Course Hours Credits
L/P/IL
    4/1 MMT 4013 Computer Based Data Analysis 45/00/105 3
MMT 4023 Development Economics 45/00/105 3
MMT 4033 E-Marketing 45/00/105 3
MMT 4043 Strategic Marketing 45/00/105 3
MMT 4053 International Marketing 45/00/105 3
MMT 4063 Brand Management 45/00/105 3
Total 18
   
Year/Semester Subject Code Course Hours Credits
          4/2 MMT 4076 Independent Research in Marketing Management* 600 06
MMT 4083 Internship in Marketing Management* 300 03
Total 09
  * Credit hours to be spend by the students for Independent Research and Internship will be 100 hours per credit.