Felezeto 2024 is a marketing management project spearheaded by students of the Department of Business and Management Studies during the academic year 21/22, held under the expert guidance of Mrs. Vithya Leninkumar, Senior Lecturer. This project, which unfolded on the 25th of March 2024, is a testament to our commitment to bridging the gap between theoretical marketing knowledge and practical real-world application. With Mrs. Vithya Leninkumar's mentorship, we aim to delve into the intricacies of marketing concepts, strategies, and tactics within the context of actual business scenarios. By immersing ourselves in Felezeto 2024, we aspire to gain invaluable insights into marketing practices, challenges, and opportunities, thereby honing our practical skills and competencies to thrive in the dynamic field of marketing management.
