"LYRA, an innovative mini-market program, is designed to enhance the skills of aspiring young marketers. Under the marketing management subject, the 2020–21 class of Department of Business and Management Studies students orchestrated this dynamic market. Featuring 28 stalls offering a diverse range of products, including handcrafted items, fruit juice, mehndi art, and beauty products, each creation was meticulously crafted by students themselves, under the expert guidance of Mrs. Vithya Leninkumar. This experiential learning initiative empowers students to effectively utilize resources, analyze real-time business scenarios, and practice advertising and promotion strategies in a live market environment, fostering creativity and innovation."
